Saturday, March 20, 2010

Don't Twitter it all away

The Sox have been looking poised for a great year. Sure Mark Teahen isn't hitting and Bobby Jenks has already unraveled, but the make-up of the team and the game-plan seem sound, and there's a depth of talent pretty much everywhere.

So, it's very disconcerting to see controversies over the burgeoning Guillen Social Media Empire become a distraction. We were already a little worried about the distractions that might be caused by Ozzie's Twitter account. Though most of his Tweets have been either Ozzie-hilarious or Ozzie-non-sensical and have stayed away from talk about the team, son Oney's Tweets apparently got him in trouble with GM Kenny Willams. As a result, Oney Guillen has left the organization, and Ozzie reportedly, predicatbly is pretty steamed.

This blow-up comes not long after Ozzie nixed a plan for a new baseball website, allegedly under pressure from top management. I'm not too worried about Ozzie losing focus during games because of whatever social media forays and investments he's made, and I can't blame him for being mad about Oney losing (or leaving) his job over a spat with Kenny. Meanwhile, the Sox organization seems a bit too sensitive about what people are saying on Twitter, especially when it doesn't appear to be anything about baseball matters.

Let's just play ball.

Is this all just a PR stunt to drive ratings for MLB Network's "The Club," which will largely focus on the Sox front office? We can only hope so, but somehow, I doubt it.

No comments: