Thursday, February 25, 2010

Off the field: Twitter and "The Club"

The Tribune reports this morning on the controversy over White Sox Manager Ozzie Guillen's new Twitter account (I tried to search for it on Twitter this morning, but the "find people" function was temporarily overloaded--with Ozzie followers, to be sure).

Sox management is concerned about Ozzie saying things that he shouldn't, going too far and talking off the cuff about matters best kept private--you know, basically being himself. I doubt the Sox need to fear Guillen saying much more than he alreay says publicly, which of course means that occasionally, he will say something, or say it in a way, that attracts a lot of controversy. But, that's just life with Ozzie.

Another interesting off the field tidbit that we haven't yet talked about: Jerry Reinsdorf, Kenny illiams and Ozzie, among others, are set to appear on the new MLB Network series, "The Club," this season. The series takes a close look at front office activities, though the Sox get to review the content, so presumably nothing at all will show up on the screen that embarasses the team.

Could off-the-field pursuits like Twitter and "The Club" prove to be unnecessary distractions? The Sox seemed poised for a solid year, possibly their best year since they won the World Series. If they fall short somehow, we know doubt will question anything and everything, including how much time management spent polishing their public personas.

Meanwhile, if you want to help me polish my public persona, you can find me on Twitter under "Doshea14" (Yes, the connection to Ernie Banks and Paul Konerko is intentional.)

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